One thing about pay per call that you have to know of is the fact that it is a company that offers a platform for pay per call marketing campaigns that are created upon the interaction between the advertiser and the publisher as well. Furthermore, it has been said as well that pay per call network are the ones that take the responsibility of facilitating the ability of a publisher to drive phone calls that are relevant and qualified as well from an interested customer towards the appropriate advertiser. We want you to know as well that the pay per call network has at their disposal a system that has the ability of enabling them to receive customer phone calls, qualifying those phone calls and routing them to a suitable advertiser.
Another thing that you have to be aware of when it comes to pay per call network is the fact that their campaigns are initiated by an advertiser who is looking to receive a phone call that comes from an interested customer. For advertisers, in order for them to make their campaign successful, they have to get the service of pay per call network since these companies are capable of facilitating dealings with publishers that are relevant. Once the campaign is already on the brink of being created, the publishers handling them will apply to promote them and they will do some negotiations with the pay per call network so that the characteristics of a qualified phone call will be determined and also, for the cost of each call granted will be assessed. Now that we mention about the characteristics of a qualified phone call, they often include the following: whether or not the call resulted to a sale, the time the call was received, where the call came from, the length of the call and any other criteria that can be agreed upon.
If it so happen that there is already an agreement to the terms of the campaign itself, the publisher (or publishers if the marketing campaign is utilizing more than one of them) will get phone numbers that are unique and trackable which are assigned by the pay per call network themselves. The next thing that is bound to happen is that the publisher will promote these numbers all over the many different advertising channels and platforms. When we say advertising channels, these often include websites, print media, televisions, radio, direct mail, billboards or any other channel that will enable the customers to come into contact with information they want to act upon with. All these and more are the things you have to know regarding pay per call network.